Tourism is a service industry having certain peculiar character because tangible goods are produced but service is performed. Tourism being a service concept it is non-material. It may be defend that mountains, rivers are visible, a hotel and its beds can be seen, an airplane is flying above us, a tourist is trekking, etc. It is the combination of economic (measurable) and non-economic. Visitor arrivals, air space, rail tickets, hotel beds, etc. can be measured but pleasure, leisure, comfort, relaxation, recreation they acquired cannot be measured. Foreign tourists are measurable but domestic tourists and economy they generate are difficult to measure. It is made of several industries. Each of the components of tourism is highly specialized and together make the final tourism. Tourism is not airlines, a hotel and hotel industry, or a visit to the historical sites but rather an amalgam of many industries, which together makes tourism industry.
Tourism product does not move to the customer but the customer needs to move to the product. The demand of the tourism product is very unstable and susceptible to external forces. As tourists are outsiders any event at their origin, on the way or the destination will affect their desire to travel. It has unlimited possibilities as it is related with idea. Every citizen of a country is directly or indirectly related with tourism. Their response and behaviour towards tourist reflects the image of the country. Tourism has a special character of 'Parasite'. Its survival or prosperity is based on other's economy, rules and regulation, political situation, etc.
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